Make me special: Gender differences in consumers’ responses to loyalty programs
نویسندگان
چکیده
منابع مشابه
Gender differences in drug responses.
This review summarizes gender differences (GDs) in drug response. Although GDs have been described both in pharmacodynamics and pharmacokinetics, their role in clinical practice is not yet completely elucidated. The evidence that women have been less enrolled in clinical trials and that a gender-specific analysis usually is not included in the evaluation of results, contributes largely to this ...
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ژورنال
عنوان ژورنال: Marketing Letters
سال: 2012
ISSN: 0923-0645,1573-059X
DOI: 10.1007/s11002-011-9160-3